Belstaff’s 100 years and its quest for a second youth

Belstaff's 100 years and its quest for a second youth

Belstaff is looking for a second youth. The brand known for its leather outerwear is 100 years old, and wants to relaunch itself. It has changed hands numerous times in recent years and is still making a loss, despite having left Italy to cut costs. But CEO Fran Millar is confident that the brand will…

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