The CEO wants 2023 to be the year of “a new start”. And that is why Bikkembergs‘ plans include a five-year agreement with Factory. The Fucecchio-based company, specialised in leather clothing and owner of the DROMe brand, will be entrusted with the task of producing and distributing the Men’s and Women’s lines designed by fashion designer Lee Wood. With a twofold objective: to establish Bikkembergs in the premium and recalibrate it in casual, rather than sportswear.
The agreement with Factory
“We are very excited about this new adventure,” Dario Predozan, CEO of Levitas, the company through which the Chinese holding Modern Avenue controls Bikkembergs, tells MFF. “Our decision stems from the brand’s absolute need for new energy and passion. The choice fell on Factory because at this historic moment it can really make a difference in terms of quality and product. We want to build our story in an excellent way”. The first results of the collaboration will be seen in the pre-fall 2023 season. The agreement with Factory comes after Bikkembergs had already restructured its licences: with Zengarini from Montegranaro for footwear and with Principe from Varese for leather goods.
In the photo, two Bikkembergs looks
