Japanese beer also looks at luxury and leather. The Japanese giant Sapporo Breweries has signed a collaboration with Isamu Katayama’s Backlash brand. Out of this collaboration came a super-exclusive biker jacket.
When a Japanese brewer invents a leather jacket
On 1 October, Sapporo Breweries launched a USD 1,800 leather biker jacket. The Japanese beer brand is trying to exploit the popularity that luxury products made by its own flagship brand “Kuro (black) Label” are experiencing with the collaboration of several manufacturing companies. The latest in chronological order is with leather goods brand Backlash, founded in 1999 in Hiroshima by Isamu Katayama. This product is made to order. Those who order it by this October will receive it between late February and March 2025. For the product, the press release on the brewery’s website states, “clean, unfinished leather is used”. The collar and left sleeve are decorated with metal stars inspired by Kuro Label.
The rock star brand
Backlash is a brand that dresses some international rock stars. In a 2018 interview with our printed magazine, founder Isamu Katayama told how his passion for leather stems from a childhood memory. “I lost my father when I was 15 years old. He would make me get on his motorbike, I would hug him and off we would go. He always wore a leather jacket, so the smell of leather reminds me of him”. Backlash makes leather garments as well as shoes and leather goods using mainly vegetable-tanned leather imported from Italy.
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