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Brave LVMH entrust Williams with Givenchy after appointing Abloh at LV The plan to appoint Virgil Abloh as creative director of Louis Vuitton’s menswear proved rather profitable and rewarding. LVMH decided to have a go, once again, while appointing Williams as creative director of Givenchy. An even bolder decision then. Like Abloh, Matthew cannot rely on a technical background. Yet, he may boast a very deep knowledge, same as his colleague, about contemporary luxury trends. Over his career, Williams collaborated with Abloh himself, Kanye West and Heron Preston; he also worked for photographer Nick Knight and for Lady Gaga, from 2008 until 2010. Williams leads Givenchy LVMH are placing clear expectations on Matthew M. Williams. The newly appointed creative director is supposed to target new young buyers by creating products that put together haute couture and street wear style. The designer, then, will have to focus his efforts on the development of those categories that, more than others, can drive sales. Which ones specifically? Bags, shoes and accessories. Williams has announced that he will be working at Givenchy in the principle of “modernity and integration”. A very brave decision According to Ladymax magazine, appointing Williams as creative director of Givenchy proves to be a very brave choice, more courageous compared to the previous decision to entrust Abloh with Louis Vuitton. In fact, Abloh is only in charge of the menswear department of the fashion house, whose earnings come from many other product categories. Conversely, Williams has undertaken total responsibility at Givenchy. According to the Chinese daily magazine, Williams could become the new Kim Jones, a fashion designer who seemingly has “a universal perspective” about fashion.

29 Jun 2020

Brave LVMH entrust Williams with Givenchy after appointing Abloh at LV

Tapestry plans to lay-off additional people, says WWD

25 Jun 2020

Tapestry plans to lay-off additional people, says WWD

Burberry returns to the catwalk, Tisci has his say on Fashion Week

25 Jun 2020

Burberry returns to the catwalk, Tisci has his say on Fashion Week

London evidences that digital fashion week has a limit, says the NYT

22 Jun 2020

London evidences that digital fashion week has a limit, says the NYT

CRV wave: Michael Kors leaves NY, Scervino is flash, Chalayan studies the situation

18 Jun 2020

CRV wave: Michael Kors leaves NY, Scervino is flash, Chalayan studies the situation

Richemont choses Philippe Fortunato

18 Jun 2020

Richemont choses Philippe Fortunato

Reset for DvF: dismisses 300 employees, closes 18 out of 19 stores

18 Jun 2020

Reset for DvF: dismisses 300 employees, closes 18 out of 19 stores

PVH, “an unprecedented downfall” in the first quarter (-43%)

15 Jun 2020

PVH, “an unprecedented downfall” in the first quarter (-43%)

Brooks Brothers are at a crossroads: to sell the three US factories or shut them

15 Jun 2020

Brooks Brothers are at a crossroads: to sell the three US factories or shut them

CRV effect: Mulberry cuts over 450 employees, Marc Jacobs 60

11 Jun 2020

CRV effect: Mulberry cuts over 450 employees, Marc Jacobs 60

According to Chiuri and Toledano fashion shows will return, the web is a temporary remedy

11 Jun 2020

According to Chiuri and Toledano fashion shows will return, the web is a temporary remedy

D&G fashion show will be in Milan to support the Italian supply chain and craftsmen

11 Jun 2020

D&G fashion show will be in Milan to support the Italian supply chain and craftsmen

8 Jun 2020

McKinsey draws up the profile of the luxury client in the post-Covid era

CRV does less damage than expected, say Capri Holdings and Wolverine

8 Jun 2020

CRV does less damage than expected, say Capri Holdings and Wolverine

Off-White speed up about shows and deliveries (and Arnault winks)

8 Jun 2020

Off-White speed up about shows and deliveries (and Arnault winks)

There is some certainty: from LV to D&G, spring-summer 2020 is leather-made

4 Jun 2020

There is some certainty: from LV to D&G, spring-summer 2020 is leather-made

The mask too is cool: leather and python proposals

4 Jun 2020

The mask too is cool: leather and python proposals

Ok about the debate, but Capasa draws a line on fashion week

28 May 2020

Ok about the debate, but Capasa draws a line on fashion week

London and New York join the chorus: "Produce less, but better."

25 May 2020

London and New York join the chorus: “Produce less, but better.”

The virus overwhelms Brooks Brothers: (maybe) closes U.S. factories

25 May 2020

The virus overwhelms Brooks Brothers: (maybe) closes U.S. factories

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