US Federal Law stops the California Penal Code and brakes down the house of cards that banned “the sale and commerce of crocodile and alligator leather (and leather goods)”. An important precedent, not just from a legal standpoint
It seems that brands choose to tell customers they are saying goodbye to exotic leather for simple marketing reasons. Industrial complications? Little. Return on public image? Substantial
On one side are the words of Richemont, repeated many times regarding the use of exotic leather. On the other are those of Louis Vuitton’s CEO, who clarified why the luxury brand uses all types of leather (as well as fur)
But also the Holy Grail of the wildest fashion (but not only) collecting. To the point that, by now, it is a biggest news when an auction of designer bags, almost always in exotic leather, goes deserted. Like last July at Sotheby's when, incredibly, a Hermès Birkin Himalaya found no suitors. It was a coincidence
The new paradigm of luxury is playful and (very) virtual. Brands enter the era of gamification, and discover a parallel marketing lane (and not only). Which is especially popular in the Far East
Hunting wild animals. Tan the hides to sell them to other players and advance in the game. Tanning can in fact be a game, or a videogame. And, as such, its process is just one of the many steps that players have to take to advance their gaming strategy. The developers of many famous videogames that transport players on islands in the Caribbean or bring them back thousands of years to re-live ancient battles through various heroes, have inserted in the game story the possibility of opening tanneries and labs to tan leather, create clothing, footwear, saddles and armor. Here are 4 surprising examples.
This is one of those stories telling the case of “exemplary reshoring” by Sue Wyss- Kwan, founder of the Dutch leather goods brand Su.B. The decision to produce in China, the profound disappointment, the landing in Italy. Where she found (for 1,000 reasons) the ideal production partner and where she is now looking for another one
They come from Sweden. They planned to produce their (complicated) shoes in Portugal, using leathers made in Italy. At the last minute, however, Bay and Wall opted for originality from the Marche region. Founders Oskar and Viggo Lagerwall tell us why
