Fake products keep increasing, also because of the internet. According to 2018 Global Brand Counterfeiting Report, issued by Research and Markets, the luxury industry’s estimated losses, caused by counterfeiting, in 2017 amounted to 98 billion dollars (83 billion euros). Over 31% of them, that is 30,3 billion dollars (25,7 billion euros), come from the web. The survey included apparel, footwear, make-up products, leather goods and watches in the luxury sector. On a worldwide scale, the total amount of counterfeiting reached, in 2017, 1,2 billion billions dollars, and it is bound to go up to 1,82 billion billions dollars by the end of 2020. According to the above-mentioned survey, global trade and technology expansion positively affected several markets all over the world, but they have also brought a few noteworthy negative effects. “Entrepreneurial enterprises are spending a lot of money and energies to safeguard and protect their own brands, nevertheless counterfeiting keeps growing more and more: at this point it is threatening consumers’ wealth and, on top of that, it is liable to upset the whole society, at various levels, and jeopardize the companies’ reputation. Looking ahead at the future, the danger comes from 3D printing”.
Counterfeiting: things are getting worse and worse. The internet conveys 31% of fake products, which cause luxury to lose 98 billion dollars
