They did not win the war probably, but definitely a strategic battle. The issue is Salvatore Ferragamo’s struggle against counterfeiting, as the New York Court delivered a decision in favor of the fashion brand, who has been committed for years to tackling production and online sale of fake goods. As ruled by the court, Ferragamo will get a considerable reimbursement (60 million dollars); on top of that, 60 illegal accounts, whose owners are unknown, have been closed, and the fashion house will be in control over about 150 domains that used to unlawfully exploit the brand to sell online their fake products. “We are very happy about the decision taken by the New York Court especially with regard to compensation, which is exemplary indeed, one of the highest ever granted for this kind of violations – remarked in his release Ferruccio Ferragamo, president of the group -. The internet is a primary channel frequently used by fake products traffickers; therefore, we monitor and keep an eye on it consistently. Over the last years, our group implemented a number of actions against counterfeiting, both offline and online, aiming to safeguard our customers and the value of our trademark”. In 2017, the group succeeded in removing, from the most important web platforms, over 35,000 illegal contents and accounts; likewise, they tackled and removed, from several online auction sales websites, nearly 69,000 advertisements about fake products.
