Positive turnout, but the buyer’s interest points to the low end. It is the impression gathered by the exhibitors of “Shoes from Italy” which closed on July 6 in Tokyo with the presence of 142 Italian companies. “There was a good number of visitors. It’s an edition that has kept the numbers of years gone by, but not the target because it’s not an event which is considered impressive to the high-end department stores whose my company and others in the made in Italy are aiming for” is the comment Pasquale Della Pia of the brand Deimille Campaign. On the same line, the Marche Icone, on its second participation: “The affluence was good but visitors mostly sought low-end products. I believe that the Japanese market, as well as some of the others, are under pressure” said Simone Theodori. The Japanese market, however, proves to appreciate the “Made in Italy” materials included. Motobayashi Co. has developed a brand of leather handbags named “Il Sabato” in collaboration with Pelletteria Veneta, while Human Resources Management has launched the Ashelen brand leather product market in Italy with Italian leather handbags.
Exhibitions 1 | Tokyo, active affluence for “Shoes from Italy”, but wins the low end
