Time is up: from September 19 to 23, fairs re-light Milan. Not only Micam and Mipel, the footwear and leather goods fairs that have been coordinating their calendar for years, at Rho exhibition centre. But also Lineapelle – A New Point of View (September 22-23, click here for credentials), TheOneMilano and Homi, in a joint mobilisation of fashion and design shows that represents an exceptional response to the current economic situation. The great event, collected in the #strongertogether claim, is joined, albeit remotely, by DaTE, a Florentine event dedicated to eyewear. A mobilisation that applies all the precautionary measures, in terms of distancing and sanitising the premises, imposed by the pandemic. And which is precisely the place where the made in Italy supply chain courageously reacts to difficulties.
Fairs re-light Milan
“We thank the exhibitors and the approximately 1,500 buyers registered for the courage shown – commented Danny D’Alessandro, Mipel CEO, during the press conference for the fairs presentation -. Taking part in the event is a demonstration: one day we will be able to say I was there”.
Similarly Tommaso Cancellara, Micam CEO, confirms the spaces dedicated to trends and materials (Micam X), young talents (Emerging Designers) and entertainment (Micam in Wonderland), because Fieramilano Rho is the place to be, without losing the spirit. While all shows are integrated by digital platforms, the importance of physical experience is confirmed.
“Lineapelle is a reference point, as well as the unmissable event, for leather, fabrics, accessories and materials for fashion and design – says managing director Fulvia Bacchi -. We participate with A New Point of View, which has different timelines and settings. We know it is important to participate. Our products must be seen, touched and explained”.
Safety and the economic situation
The organisers, we said, ensure that necessary safety standards for the conduct of public events are guaranteed at the fair. In the meantime, introducing yourself to the market is essential.
As reported by Siro Badon (Assocalzaturifici) in the first six months of 2020, the Italian shoe lost 36% of its turnover. While production dropped 35% in volume on an annual basis.
Similarly, Franco Gabbrielli (Assopellettieri) reports that the bag market, after years of favourable trend, in half year has lost 43.2% of revenues.
Fur, acknowledges Norberto Albertalli (TheOneMilano), is going through a difficult time. Auctions scheduled from January to June have been canceled, and the sector is short of raw material.
“In the first 8 months of the year, leather experienced a decline of 32% in value and 24% in volume – testifies Gianni Russo, UNIC – Italian Tanneries president -. Companies responded with greater customer services, greater commitment to sustainability and attention to research that bodes well for recovery”.
Read also:
- Mipel is #strongertogether: “To be at the fair for the industry and businesses”
- Milano Unica proves astounding and encouraging: 2,400 buyers, 400 internationals
- Spotlight on Micam, “the right occasion to restart business”
- A New Point of View, full speed ahead: appointment on 22/23 September
- Fairs are included in the list of valid reasons to gain access to Italy
