“100%-digital edition”. This is the announcement that appears on Première Vision website (in the photo, a screenshot). In other words, the organisers of the Parisian show (which brings together yarns, fabrics, leather, design, accessories) explain that the next edition in an exclusively digital format will be held in February (15-19), 2021. So, no longer a “hybrid” mode, as told in recent weeks.
100%-digital edition
“We can clearly perceive in our discussions with the producers the desire to find physical fairs,” Gilles Lasbordes, director of Première Vision told Fashion Network France. He attributes the decision to run the event exclusively digitally to the great health uncertainty that will take place in the first half of 2021. So, following what happened last September, Première Vision will not take place in person, but online only. A few weeks ago, the organisers announced that the February edition would be a hybrid one.
The light at the end of the tunnel
“We are all beginning to see the light at the end of the tunnel. We are determined to organise events in 2021, with larger scale operations in the second quarter”. This, “as international travel will again become possible from Europe and beyond” explained Lasbordes. The “100%-digital edition” of February 2021 will offer trend analyses, virtual forums and fashion webinars. To that, networking tools and a series of conferences dedicated to current issues for the supply chain will be added.
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