There was a lot of curiosity on the eve of the event. At the same time, expectations were uncertain, as uncertain as the last 18 months have been. But at the opening of Lineapelle, we can already draw the first conclusion: the desire to restart is there, and it can be seen. Fashion meets at the leather and materials exhibition (Fieramilano Rho, September 22-24) with the desire to get back on track, to lay the foundations for a new start (or rather, a “rebirth”, as Minister Giorgetti called it). “How did it start? All I can say is that today,” replies Stefano Parotti (Sicerp tannery), “we would have needed at least two more people on the stand…”. Lineapelle is held at the same time as Simac Tanning Tech and, together with Micam, Mipel and TheOneMilano, is part of the #RestartTogether mobilisation.
A desire to start again
“It’s a good first day, the kind we used to have. We were hoping for it, but the last year has taught us to keep our feet on the ground,” confides Dino De Maio (DMD Solofra). “I am very satisfied, because we have seen the public in the pavilions, the desire to overcome fear, to ask for cut-outs. Will sampling and sales follow? It is too early to say,” says Marco Masini (Conti tannery), “but we can say that we have seen interest. We have also received visitors from abroad, many from France, even Tunisia”.
An opening that gives confidence
“The proximity with Micam and Mipel works. The concomitance with Milan Fashion Week also helps, because it happens that brands send designers and researchers to the fair,” observes Barbara Maffei (G. Maffei Conceria). “It is a fair opening that gives us confidence and we believe that fashion can restart, because with the return of social events, consumption will also return”. “We have seen an interesting presence of foreign customers as well,” concludes Elisabetta Pieragostini (Dami). “We are keeping our fingers crossed, but the stand has always been full on this first day. The first impression is encouraging. A surprise, to tell the truth, because we did not know what to expect”.
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