Lineapelle is in Guangzhou to showcase leather’s sustainability to over 170 buyers from China’s fashion system. The workshop (November 28th) titled “New Sustainability Models in Leather Fashion”, involves UNIC – Italian Tanners and was organized with the help of ITA – Italian Trade Agency. The event in Guangzhou, which is on its 4th edition – comments UNIC’s General Director and CEO of Lineapelle, Fulvia Bacchi -, is the chance to thank all the Chinese operators that follow us to get the latest reports on the investments made by our businesses, not only in style-related matters, but also with a focus on sustainability and circularity”.
Guangzhou
The Guangzhou appointment closes the seminars’ calendar that brought Lineapelle to Shanghai, Madrid and Stockholm during 2019. The workshop is the chance to show the players of the People’s Republic, which is worth 12% of Italian leather exports, Italy’s fashion trends and the tradeshow in Milan. “Sustainability is something that is built over time – Continues Bacchi -, and Italian tanners have pursued it with sensibility and determination. Today the industry in Italy is truly one of the country’s excellence due its achieved results”.
Chinese Strategy
“As of today, Chinese production has quality brands itself – states Cecilia Costantino, director of the ICE office in Canton -. As a consequence, the demand for high quality, innovative and well-styled material is constantly growing. Guangdong’s area continues to be the number 1 region in China as far as leather imports go”. The attention then, is onto the next edition of Lineapelle, which will take place between February 19th and 21st 2020, in Milan. “We regularly invite selected operators from China to come visit the fair – concludes Costantino -. Italy, in 2018, moved from 4th to 3rd place (after USA and Brazil) in the ranking of China’s largest leather supplier. Conquering that percentage of market share was only possible thanks to the positioning of the higher-end segment, together with the attention for sustainability which isn’t too common at a global level”.
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