It’s a way to react to “the situation of socioeconomic instability caused by the health emergency”. How? “Putting in play all of its creativity and renewed commitment to sustainability and innovation of the companies” part of the Italian fashion chain and lifestyle. Lineapelle is going to take place Tuesday, 22nd and Wednesday 23rd September 2020 in Milan in a different format, “more agile and smart”. Its name is A New Point of View.
A New Point of View
The management of the fair explains in a press release that “A New Point of View has been born from a deep awareness. In case the trade show had been held as we all know it and want to keep on knowing, its international value would not have been respected, risking not to offer concreteness to the real needs of operators.
Therefore, the choice has fallen on developing a more agile and smart project”. The project will take place at the same time and in cooperation with “Micam, Mipel, The One and Homi Fashion & Jewels. Five trade shows, united, to underline the liveliness of the Italian fashion chain”.
The stands
“At A New Point Of View companies are going to exhibit in unitized stands – the organizers say – and operators will move along a regulated path, to prevent any kind of gathering. All prescribed safety measures will be adopted. In this way, the full safeness of all participants will be guaranteed: exhibitors, visitors and supporting staff”.
The style
“A New Point Of View will present an area wholly dedicated to the new collections of all exhibiting companies – it’s explained by Lineapelle –, to carry-over articles for Summer 2021 as well as to the proposals for Winter 2021-2022, based on the leitmotif: The Era Of Simplifying 2 – Slow Is The New Hot”.
The communication
A New Point Of View need a detailed and innovative communication to be told.
Indeed, the exhibition “will be promoted through a programme of targeted incoming activities and a promotional plan enhancing its peculiarity and features – the press release reports –.
Particular attention will be paid to spreading the word through the Lineapelle social channels, that in the last months maintained and developed the contact with its community of exhibitors and visitors, thanks to the many digital initiatives proposed by the Lineapelle NOW & TOGETHER project.
An active contact, that Lineapelle is empowering also through the upcoming launch of The 365 Showroom: a digital platform of promotion and sharing of the collections of the exhibitors, online 24 hours a day, all year round”.
Read also:
- Lineapelle: Guangzhou chooses it as top event in Italy
- The World Leather Contest comes to Italian Universities with UNIC and Lineapelle
- Remote learning: UNIC and Lineapelle return to California
- Lineapelle meets Tokyo for summer trends digital presentation
