Micam warms up its engines. The footwear exhibition will be back at Fiera Milano-Rho from September 19 to 21, 2021. And it aims at being the symbol of the restart of the footwear sector. There will be 652 exhibitors (390 from Italy and 262 from abroad) in the five pavilions of the exhibition centre, displaying the 2022 summer collections. Siro Badon, president of Assocalzaturifici, speaks of comforting signs coming from the latest sector data: “But a return to pre-pandemic levels will take time”.
Micam warms up the engines
Everything is ready, including health safety protocols, for the 92nd edition of Micam, the international footwear exhibition promoted by Assocalzaturifici. The first news is the duration: 3 days instead of the traditional 4. Halls 1 and 3 will host the Premium area, 2 and 4 the Contemporary area, while Hall 6 will host exhibitors from the Every Day segment.
Returns, new entries, collaborations
The parterre of returns to the fair is interesting. For example: Liu Jo, Primigi, Igi & Co and Valleverde. New entries include Furla and Luciano Padovan. Another news is the collaboration with Italian Artisan, which has given rise to a new 200 square metre area called Heroes. Then: the space reserved to Emerging Designers is back, together with those reserved to Micam Start-Up Boot Camp, Micam Tales Square and Micam X (where Lineapelle is exhibiting a selection of leathers and materials for summer 2022). The physical event will be flanked by a digital one called Micam Milano Digital Show, online from September 15 to November 15.
The economic situation
From an economic point of view, industrial production (+13%), turnover (+22%), Italian household spending (+17.4%) and exports (+31.5% in value) have increased. The comparison with 2019 shows, however, a decrease from pre-Covid levels. In other words, all indicators are below pre-Covid levels, with gaps of over 15%. The only exception, so to speak, is exports, which closed with -5% in value and -11% in quantity in the first 5 months of 2021. “It will take time to return to pre-Covid levels,” says Badon. “We will also have to make up for what we left behind in terms of employment: 2,000 fewer people since the beginning of the year, 3,000 including components. But I am confident because the relaunch and recovery of our country also depends on the footwear sector”.
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