Pitti puts together the whole of its exhibitions and reschedules them from January to February 2021. In other words, Pitti Uomo, Pitti Filati and Pitti Bimbo, “which will keep their own identity anyway”, are due to take place in Florence, at Fortezza da Basso and Stazione Leopolda, on February 21-23. In the meantime, fairs formerly scheduled in Fieramilano Rho at the end of February, grouped together by hashtag #strongertogether, are considering the option to postpone the events until the following weeks.
On February 21-23
Pitti Uomo was on the agenda on 12-14 January 2021; Pitti Bimbo was scheduled on 21-23; Pitti Filati was planned on 27-29. Now, all together, they will take place one month later, on February 21-23. Claudio Marenzi, President of Pitti Immagine, set out reasons for that choice: “Considering the cancellation of fairs, in effect until December 3rd (in compliance with the Government decree, editor’s note), we thought we would be rather short of time while dealing with a far too uncertain situation.
Furthermore, some exhibitors and buyers contacted us to stress the fact they were in the need for longer time to present their collections and organize their participation in Florence”.
Three parameters
The new dates on which Pitti fairs will take place are mostly based on three parameters, said organizers in Florence. In order: “To pinpoint a suitable period for sale campaigns; to preserve the identity of each event; to send a system strong message”.
Raffaello Napoleone, Chief Executive Officer of Pitti Immagine, promptly replied to those who have been remarking that sales campaign will be already underway in February: “Nonetheless, buyers will have the opportunity to benefit from valuable portfolio margins”.
Meanwhile in Milan
Due to the postponement of Pitti until February 21-23, the exhibition event will therefore take place immediately before the Milano Fashion Week (runway shows are scheduled from February 24th until 1st March 2021).
At the same time, Pitti fairs will run during the days on which they had formerly planned, at Fieramilano Rho, the exhibitions grouped together by hashtag #strongertogether: namely, Micam, Mipel, Lineapelle and Mifur.
However, Pitti postponement will not lead to any overlap.
In fact, the Milan trade shows are now striving to set new dates and reschedule the events, which will be postponed a few weeks and will therefore be on the agenda during the second half of March.
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