“Today we’ll have more time and we’ll be more relaxed to search and find what we are looking for”. Fashion designers Federico and Michael, who are visiting Lineapelle95 (on the agenda at Fieramilano Rho on September 25-27), are carefully wandering across the aisles of the Trend Area, the exhibition space that presents a selection of the most innovative materials for the season. “Yesterday we could not see everything, it was too crowded”, point out both of them. They know what they need, but they do not want to give out too many details: “Something original – they say-. We know the exhibition well and we are aware of the fact that most likely we shall come across the right product”. Not far from them, a Spanish female designer is “attracted by glossiness”. “I am looking for materials to light up my products, items of clothing and accessories” – she says -. “Browsing around these shop windows, still I have not found what I am looking for, but I got some tips and I will be visiting the stands”. It turns out now, more than in the past, the importance of a sound interaction between products, presented by tanners, and the intention of customers, especially the youngest ones: in fact, they do not want to impose their will, but they don’t want to be totally influenced either
The expectations of Lineapelle95 visitors: searching, getting enticed, discovering, finding
