The exhibitors’ feelings were right. The numbers confirm a good edition of Pitti Uomo. Number 197, held at the Fortezza da Basso in Florence from 14 to 17 January 2025, it had almost 20,000 admissions. A total of 790 brands (45% of which were foreign) exhibited their new collections for the coming 2025/2026 winter season. The exhibitors present were satisfied.
Almost 20,000 admissions at Pitti Uomo
“We needed a start like this to get out of a waiting and uncertain climate”, commented Raffaello Napoleone, CEO of Pitti Immagine. “Many price lists indicate a balanced relationship between the right valorisation of materials and manufacturing and a certain prudence expressed by consumers”. The final attendance figures communicated by the organisers indicate 8,300 Italian buyers and the same levels as a year ago. Those from abroad reached 5,000, an increase of 6.5%. In total, 13,300 and, overall, almost 20,000 people attended the fair. Double-digit growth for Spain, Japan, Belgium and the USA. Buyers from Northern and Eastern Europe also did very well. The top 5 countries in order of attendance are: Germany, Spain, United Kingdom, Holland and Turkey.
The feelings were right
“It was a super-full Pitti on the first two days, and this gives us high hopes for 2025. It’s a great starting point for 2025”, says Niccolò Ricci, CEO of the extra luxury brand Stefano Ricci. “It is always nice to be here at Pitti and in Florence, and to breathe this air of positivity”, comments Silvano Lattanzi, an exhibitor at Pitti for many years. “One of the best Pitti of the last years” is the opinion of Riccardo Chiacchiera of the young sneakers brand Ho’op. “We saw a good turnout. We made new contacts. There was interest, so we are moderately satisfied with this edition of the fair”, concludes Giuseppe Zenoni, CEO of Pellettieri di Parma. The next edition of Pitti Uomo will also be postponed by a week: it will take place from 17 to 20 June 2025.
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