Tradeshows: The European calendar is changing, here is how

The 2021 European calendar is changing, in light of various different strategies. Some fairs have confirmed the event, while others have moved it or even cancelled it. Some are still waiting to evaluate the pandemic’s impacts. Almost all, though, have developed some sort of digital format. The last, for now, to communicate the delay of the dates from the end of February to March 20^th – 24^th, are the Milan-based fairs under the hashtag #strongertogether.

The calendar is changing

In Italy, Pitti decided to join its tradeshows (Men, Children and Textiles) and move them from January to February 21^st – 23^rd, 2021, still in Florence. On the other hand, Expo Riva Schuh confirmed its dates: January 16^th through 19^th. The Fédération de la Haute Couture et de la Mode, in France, recently announced the dates for the Paris Fashion Week. Menswear will be on the catwalk from Tuesday the 19^th to Sunday the 24^th of January, 2021. While high-end fashion will be from January 25^th to the 28^th.

German changes

The tradeshows scheduled for January in Germany, that would have taken place in Berlin for the last time, all cancelled. Premium, Seek and Fashiontech (all controlled by Premium Group), will be held next time in Frankfurt, in the coming July. Neonyt also cancelled its January appointment, as did Panorama. Gallery, on the other hand, confirmed its “fashion+shoes” format, which was lunched last August. Gallery FASHION & Shoes will take place from January 30th to February 1^st, 2021, while Gallery SHOES & Fashion from March 7^th through 9^th, 2021. Both will be held in Düsseldorf. Leather goods’ fair ILM (confirmed in Offenbach from March 6^th to 8^th), is planning a footwear event that should take place at the same time as the Frankfurt Fashion Week, in July.

What’s happening in Spain?

In Spain, Momad will not return in September 2021. London’s Fashion Week has been moved from its usual January setting to February 19^th to 23^rd, effectively joining men’s and women’s fashion. Pure London and Scoop, both normally held in February, have been cancelled.

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