Alcott’s repositioning is underway (but forgets leather)

Alcott’s repositioning began with the opening in Via Torino (in Milan) of its new store. The brand, which Nunzio Colella founded in Naples in 1988 and that in 2023 contributed 215 million euro (with Gutteridge) to gruppo Capri, wants to distance itself from the cheaper fast-fashion brands. The restyling in Milan is just the first…