Burberry goes -22% and admits the overpricing

Burberry goes -22% and admits the overpricing

Burberry reverses strategy. First: it will focus on trench coats and not leather goods. Second: it will change its price list, as it admits to having exaggerated. All this while, rumours are circulating about a possible sale and the possible exit of creative director Daniel Lee. Burberry goes -22% The new strategy is called Burberry…

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