Luxury brands did boost their creativity and imagination while choosing locations for their Cruise Collections 2019 fashion shows. Yesterday Gucci presented their Resort Collection, which took place in an old graveyard located on the Promenade Des Alyscamps, in Arles, in the south of France. One more original venue, full of gloomy allure, following the previous runway show, held in February in an operating room at hospital. This time Alessandro Michele set on fire the gravel road, 200 metres long, to confirm, once more, the leading-edge style that distinguishes the brand at this point. A few days ago, Christian Dior also chose quite an original location for their fashion show, by performing a classy rodeo in the elegant stables of Chantilly (50 kilometres from Paris). During the Mexican styled parade, guests could also see eight “escaramuzas”, who are Mexico’s traditional horsewomen, riding white horses. On the back of their leather jackets, designed by Maria Grazia Chiuri, they wrote a word: “Diorodeo”. Louis Vuitton and Chanel also participated in the “fashion Tour de France”, which went on for nearly a month, while presenting their cruise collections. Likewise, they thought about very spectacular venues to host their fashion shows. The former brand chose Maeght Foundation’s garden, a unique place embellished with a number of sculptures created by some of the best artists ever, such as Mirò, Chagall, Giacometti and Calder; the latter, led by Karl Lagerfeld, presented their fashion parade aboard a luxury ship they built up in the Grand Palais (pictures from the web).
Cruise Collections 2019 take place at freaky venues: Gucci set catwalk in a graveyard, Dior at rodeo, LV in a garden and Chanel aboard a ship
