De Sarno: “I don’t want people at Gucci shows to say: Wow!”

De Sarno: “I don't want people at Gucci shows to say: Wow!”

Gucci’s “low profile” explained by Sabato De Sarno. The new designer has given the Kering brand a completely opposite direction to that of his predecessor, Alessandro Michele. Less patina, less hype, less protagonism and more substance: more “product”. A Gucci not always in the front row, but “de-protagonist” in the second row. A transition that…

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