“Raising the export share of GDP to German levels from 30% to at least 50%. Working on the competitiveness of our SME offerings at an international scale. Tapping into the United States market “which represents a great challenge and whom we are only touching the surface” are the goals of Carlo Calenda, Minister of Economic Development. Calenda was in Milan for the new edition of the Confindustria Exporting the Beautiful Life event. The theme of the event was centred on the potential of Made in Italy – redefined “Bello e Ben Fatto” – in the advanced markets where according to the Confindustria / Prometeia study – “loosened the bite of the crisis, we return to spend.” The forecast for 2020 indicates the value of Italian BBF exports on mature markets, almost 12 more than the 59 of 2016, for a growth of 20%. There is also a more ambitious scenario where it is assumed that the Italian BBF sectors can increase their market share by earning an additional 6.9 billion euros, reaching a 31% growth. ” A trend that, amongst the various BBFs considered, will also reward footwear, which “in advanced markets will be worth 20 billion euros in 2022 billion, more than 1.8 billion more than in 2016, with an increase of close to 26% in six years”. It would be the most cautious hypothesis. In the most ambitious scenario, with market share growth, “Italian producers would earn another 739 million more sales than the base scenario”. Similar perspectives for furniture and clothing/textiles to demonstrate the need says Calenda “to invest in what works.” One of the aims for the Made In Italy is to focus on the United States, a market that “offers a lot of potentials” Footwear, for example, could go up to 1.7 billion euros compared to the current 1.2. New York and New Jersey states could welcome over 70% of US”.
Made in Italy exports can grow by 31% in three years. Government and Confindustria are studying a way to success
