If the brand will in fact receive economic incentives for 1 million USD is still to be seen, but Nike continues with its investment program which includes the opening of another site in Goodyear, Arizona, where the new plant is scheduled to mainly produce soles for the Nike Air footwear. The whole investment is of circa 184 million USD. The new site will be completed by the beginning of 2020 and will create over 500 new jobs. Nike already owns two production plants for the Nike Air in Oregon and Missouri, both of which were recently enlarged.
Back and forth between Nike and Arizona
“The new Arizona plant will help us supply the growing demand for the Nike Air model”, stated Eric Sprunk. Nike’s ceo isn’t afraid of the potential incentives’ loss mentioned by Arizona Governor Doug Ducey during the “Quick Strike Fourth of July” protest that took place after the Air Max 1 model was launched. Ducey himself commented positively on Nike’s announcement, contrary to before, saying “This is good news for Arizona – via Twitter -. We welcome Nike inside our state”.
Kering’s intentions
Kering is also investing in the United States. The French luxury giant announced that it will move its logistics ops. from Secaucus to Wayne, just a few kilometers away, to remain in New Jersey. The new logistics’ site will be inaugurated in 2020 and will cover an area of 318,000 square meters, inclusive of a 65,000 square meters distribution center, 7,400 square meters office space and a 1,600 square meters space for repairs. The new op center is the result of Kering’s restructuring and rationalization of the logistical footprint, explained the conglomerate in a note. News broke just after the announcement of Kering’s transferal of logistical operations from Switzerland to Italy.
