Mergers, acquisitions and further financial transactions, which aim at assembling brands, keep going on relentlessly. Focus on Original Footwear, which looks rather appealing. In fact, Brand Velocity Partners (BVP), a private equity fund, have recently bought out the company, which specializes in the manufacturing of footwear for the army and police. Still we do not know about the transaction details.
The deal
Together with BVP, some more businesses have invested in Original Footwear: namely, BPEA, a private equity fund, alongside Pinnacle Financial Partners and Invision Capital. “We do not set workout sheets to build up great companies, based on sales – remarked Steve Lebowitz, BVP managing partner –. We rather focus our efforts on top-notch products, which can rely on high quality marketing”.
The brands
Original Footwear currently control a few brands, such as Altama, Original S.W.A.T. and Smith & Wesson Footwear. They manufacture in the USA, in Porto Rico and in the Philippines. They run a supply centre in Canada and a distribution hub in the Netherlands, which serves Europe’s market. Thanks to this financial deal, the company will soon expand its business in other market segments, such as shopping footwear and fashion. “Through word of mouth, we have been growing rather considerably in the last ten years – emphasized Kevin Cole, founder and chief executive officer of Original Footwear –. We are very happy we will rely on BVP amazing marketing tools: by taking advantage of that, we will manage to expand together our global activity in the years to come”.
Pictures taken from the corporate website
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