To boost the brand, expanding beyond the 100 million euros turnover threshold. But certainly not to chase ‘exponential growth’, the kind of growth that is an end in itself, pursued even by means of gimmicks. Jean Touitou opened the capital of his brand, A.P.C. Paris, to the L Catterton fund. And, in doing so, he…
“I sold to LVMH, but I’m not interested in exponential growth”
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