Adidas takes the first (productive) steps in Cape Town. The German sportswear giant has collaborated with Shelflife, a South African company, to revisit an historic sneaker using local leather and wood. The project is particular in itself, but it is even more so if we consider that it is the first time that Adidas has collaborated with an African company on an initiative of this kind. The new footwear is called Adidas Consortium x Shelflife ZX 4000 and has been built starting from a model that was born for the first time in 1989. The employees of Shelflife worked closely for a whole year with the Adidas Consortium managers, a sharing space for retailers created in 2005, coming, as can be read online, “to a result that meets the needs and satisfies the tastes of all the protagonists of the project”. The model created and ready to be launched on the market is made using grayscale nubuck made from South African cattle and a small wooden insert, again made from local material. The choice was dictated by the desire to enhance the great South African manufacturing tradition and share it with the rest of the world. The launch of the new Adidas Consortium x Shelflife ZX 4000 should take place by the end of the month and their price should be around 2,499 Rand, meaning about 157 euros.
Photos Adidas
