Autry wants to double its revenue in two years. From 100 million euro of 2022, to 200 in 2024. Relevant numbers, that take on a different meaning considering that in the (near) 2020 the US brand had generated a revenue of just 3 million euro. The expansion in the US market, where the brand was founded in the 80s, is one of the main goals set by Mauro Grange, CEO of Fine Sun, the holding company controlled by the Made in Italy Fund that owns the brand.
Give us two years and our turnover will be 200 million
To double revenue, Grange will need to eliminate the production limit it currently has, which as we were told last November, represents the largest concern. Closing 2022 with a turnover of 100 million euro, Grange expects to reach 140 million in 2023 and 200 in 2024. He stated it during an interview with Repubblica. To do so, he plans on opening retail points abroad, especially in the USA and France.
The Forever Road Trip project
The company headquartered in Dolo (Venice) also presented its new project: Forever Road Trip. It will begin in the USA in 2023, then in 2024 it will take place in Europe and the following year in Asia. A project that aims at adding people from all over the world to the Autry community. “We want to become a brand chosen by the public for the feeling of belonging, not to appear”, states Grange. Currently the number 1 market is South Korea. Then Italy, France and Germany. But as of 2023 the US could become the leading one.
Italian production and workforce
The production of the sneakers is done in Indonesia, while in Italy there are about 100 employees split among marketing, design and commercial departments. “The average age is below 30, and 90% are women”, states Grange, who aims at consolidating and structuring the brand for the next growth step.
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