Blue Star’s challenge: no to subcontracting, yes to their own brand

Blue Star's challenge: no to subcontracting, yes to their own brand

No to subcontracting, yes to their own brand and private label. Decisions that Blue Star shoe factory in Montegranaro (Fermo) made a few years ago “and that are now proving to be right”. This is the belief of Luca Guerrini, the company’s entrepreneur, who gives his name to the private label under which the shoes…

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