Made-in-Italy leather shoes are irresistible. Even for Elon Musk. Footwear manufacturer Bettio in Fiesso d’Artico (Venice) launched the Euforia collection, made up by 20 luxury sneakers’ models made by hand and 100% made in Brenta. Shoes turned into art pieces thanks to 14 contemporary artists. The price is between 400 and 1,000 USD per pair, and they were commissioned by a company called PayPal Mafia. It’s the name of a group of entrepreneurs including Musk, the founders of YouTube, LinkedIn and the creator of PayPal, Max Levchin.
Made with leather from Brenta
Elon Musk likes made-in-Italy products, and he asked a manufacturer to make him a pair of elegant leather sneakers. Particulars: if the feet are joined while wearing the shoes, the bottoms make an X: the symbol of Twitter and SpaceX. The shoes also glow in the dark. Moreover: there is also a pair of sneakers comprehensive of a QR Code made for Max Levchin. Both models are part of the Euforia collection, made of 20 different leather sneakers’ models made by 14 contemporary artists. The art director for the collection was Piero Addis. Only 500 pairs have been manufactured so far and some are already on sale online.
Work of art
Luxury sneakers come out of the Bettio production site. The company has been active for nearly 50 years and is led by Sergio Bettio and family, employing 35 employees. The sneakers are all hand-made. What made an impression on the foreign entrepreneurs was the manual production, presented last September in Palo Alto (source Corriere Veneto). Francesco Boscaro, head of sales for Bettio, says the price of the sneakers goes from 400 to 1,000 USD: being works of art, he aims to sell them to museums as well and during ad-hoc events.
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