Covid has opened a season of crisis: and crisis are responded to proactively. “Change must be ridden, not suffered”, says Diego Rossetti, president of Fratelli Rossetti. He has no doubts about Italian leather: it is the only one that brings with it a guarantee of sustainability. On the hypothesis of opening up the group’s capital to financial funds, he says that it is a possibility that he is not closing off a priori, but that right now “it is premature”.
Whether to open up to funds
Fratelli Rossetti, reads L’Economia by il Corriere della Sera, closed 2021 with a turnover of 40 million euros (+40% on an annual basis). The wound of the pandemic, from the point of view of numbers, is healing. The newspaper asked the chairman whether the economic situation is right to open up to funds. Is he thinking about it? “Not at the moment, but size is a critical aspect of development, and this is certainly a time of opportunity for funds,” replies Diego Rossetti. “This is a solution that we are not ruling out a priori, but which today seems premature. First, we will have to interpret the change and equip the company for innovative projects”.
He has no doubts about Italian leather
What does change demand? Sustainability, first and foremost. And in Fratelli Rossetti’s business model, leather remains central, especially Italian leather. “Sustainability concerns tanneries,” says the chairman, “and in this regard, it should be better communicated that only those who buy Italian leather are guaranteed not to damage the environment. Obviously, leathers from exotic countries are cheaper but there is no guarantee of sustainability”.
Retail
It is well known that one of the activities most affected by the pandemic is distribution. Retail “has been undergoing a transformation for years,” observes Rossetti, “but the pandemic and digital acceleration require a completely different model, which we have already started to implement”. With “a network that is not only based on single-brand shops, but also on classic multi-brand shops, which will however have a profoundly different organisation”. The change in model also involves stock management, which will be centralised by Rossetti: “The shop will no longer have the risk of stock, but will manage the reload,” concludes the chairman. “This system will save the small shopkeeper, who will however have to change his sales model”.
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