Scarosso relaunches heels with Brian Atwwod. The brand is continuing its collaborations with stylists. After Paula Cademartori and Nick Wooster, Scarosso relaunches its heels with the collaboration of project Atwood. The German brand makes 90% of its models in the Marche region and sells only online.
Made in Italy philosophy
Scarosso was founded in Germany with a men’s line and then focused on women, which now represents 30% to 40% of the total exports (towards: Austria, Switzerland, France and England), where the brand is performing well, after last year’s double-digit growth in the USA in 2020. Its business model is simple: “Offering a shoe that is fully made in Italy (90% in Marche and the rest across the nation based on needs), at a competitive price (between 200 and 300 euro, except the boots made in partnership with Atwood), says manager Gaetano D’Angiulli to Corriere della Sera. The commercial philosophy hasn’t changed in the last 10 years: online sales only.
Scarosso relaunches with Atwood
Brian Atwood was chosen to design the first heels’ collection by Scarosso. “We analyzed the market – explains D’Angiulli -, and found that all want to return wearing heels. We will start with 85mm heels to give women time to get used to wearing them again”. The collection is made of 5 models: pump, décolleté, overknee with a stiletto-heel, plateau and ankle-boot, made with mirror-style leather (gold, silver, red and fuchsia) as well as nappa, suede and animalier leather types.
The new heels
“I was asked to develop a collection of high-heels shoes and boots that would be completely new for the brand”, commented the US-born designer. “For me – continues Atwood -, the goal was to create classic models that should be part of all women’s wardrobes. I believe it is a great opportunity for Scarosso to enter this market segment”.
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