The story of Ho’op is the story of a successful change of course. The made-in-Italy trainers brand had entered the market with a price tag that was too high; when it recalibrated its offering, it found the key to success in an overcrowded market. Ho’op’s story Riccardo Chiacchiera (now 36) and Emanuele Formentini (33) were…
Already a member? Log in here
