“How much moms liked Chicco’s leather shoes for newborns”

Moms prefer leather for baby shoes. Chicco accepted the challenge and produced a mini-collection of 8 leather models for next summer. “The result of the sales campaign was significantly better than we had expected”, says Luca Pirovano, shoe product director of the Chicco brand (pictured), controlled by Artsana, based in Grandate (Como). Leather shoes for…