Loro Piana wants to protect its White Sole. And it is threatening legal action against “those who attempt to undermine the iconic nature” of the white-bottomed collection. The brand, part of the LVMH galaxy since 2013, is based in Quarona (Vercelli), produces leather goods in Impruneta (Florence) and footwear in Porto Sant’Elpidio (Fermo) through the…
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