Consumers are more careful to the product: they are no longer satisfied with “the media narrative proposed by a brand”. This was stated to Corriere della Sera by Giuseppe Santoni, executive chairman of the company Santoni, founded by his father Andrea in 1975. For the Marche-based footwear entrepreneur, 2024 is not and will not be…
More product, less talk: 2024 as well rewards Santoni
