Birkenstock plans investments for tens of millions of euros to expand the German industrial park. This way, the brand will be able to enhance production and meet the requests for orders. “We have never produced so many shoes as we are doing now – says CEO Oliver Reichert -. That’s why now is the right time to set the course for further growth with our investment program”.
Industrial park
At Ebersbach Industrial Park in Görlitz, where Birkenstock has the world’s largest manufacturing facility, plans are already underway to expand manufacturing operations. The necessary infrastructure, the extension of the buildings surrounding the central one, and the additional production lines should be ready by the end of the year. An investment of approximately 8 million euros. It will not affect Ebersbach only. Birkenstock plans to expand all German production sites. For example, it plans two new production lines in Sankt Katharinen.
Modernisation
In the latest months, as Fashion Network recalls, the company has modernised its internal workshops. The central chemical laboratory in Bernstadt, Saxony, analyses all incoming materials before authorising their use in the processing stages. This laboratory, together with the technical test laboratory in Sankt Katharinen-Stroedt, were equipped with new equipment, thanks to a total investment of 4.5 million euros.
Italian leathers
Birkenstock, which uses Italian leathers, employs over 4,300 employees worldwide. The company run by the sixth generation of the family, even if it has never been confirmed (nor denied), could be exploring a potential sale. Several private equity funds are interested. L Catterton and CVC are said to have initiated due diligences. Permira is also among the names that circulated.
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