Nike, Adidas & Co: what sneaker is doing to react to the crisis

Nike, Adidas & Co: what sneaker is doing to react to the crisis

Sportswear giants react to the market downturn. Nike and Under Armour lay off, Adidas expands the range (and prices) of best-selling sneakers. With consumption contracting, competition in the sneaker landscape has grown and become bloodier. Big brands also have to contend with emerging competitors such as On, Brooks, Hoka and Lululemon. Here are their strategies…

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