Premiata grows and invests with Italian-made quality in its sights

Premiata reshoring under the emblem of the quality of Made in Italy. The brand, best known for its trainers, has continued to grow in 2024. And it is investing in new headquarters, new shops, product diversification and generational change. Graziano Mazza (pictured with his sons), Premiata’s number one, outlines the company’s strategies. Quality made in…