Product, prices and availability: Amedeo Testoni’s priorities

Product, prices and availability: Amedeo Testoni’s priorities

Comfort, stores and leather. In addition to prices and availability. These are the starting points for Amedeo Testoni’s recovery. The brand founded in Bologna in 1992 changed ownership on January 1st 2022 and is now controlled by Viva China, majority shareholder of Chinese group Li Ning (owner of Clarks). Massimo Bettio (in photo), COO of…

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