SND: the sneaker born from an ecosystem of skills

They made Herno’s first sneaker. But most of its customers are, or have been, stars and stripes. For example: Buscemi, Fear of Good, Pyer Moss, Virgin, Koio, Greats and, finally, Charaf Tajer, director of French brand Casablanca Paris. After collaborating with New Balance, he chose SearchNdesign (SND) to create his first sports footwear project. SND…