The consequences of the sneaker boom on heels

The consequences of the sneaker boom on heels

Now, it is wrong to call them sportswear. Because “sneakers are part of the classic wardrobe”, says Jennifer Cuvillier, creative director of style at Le Bon Marché in Paris, a brand of LVMH group. The pandemic has strengthened leadership in the sneaker market, and everyone is adapting. But everything has a cost: without travel or…

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