The relaunch of Luciano Padovan stands on heels. In 2020, the brand was taken over by LP Group, a company controlled by Giorgio Innocenti’s Innocenti Group, who is also the sole director of the brand. The creative direction has been entrusted to Mario Dice whose debut collection, fall-winter 2021-2022, is “sneaker free”.
The relaunch of Luciano Padovan
Luciano Padovan returns to being a full-fledged Italian brand after the sale of Swedish fund Novargus last year. Venetian, born in 1955, Padovan founded his brand in 1997. The relaunch project is based on heels, also those present in the brand’s archives and designed by Padovan himself.
The project
The relaunch does not include sneakers. The only low models in the collection, produced in Parabiago, are sandals. “These months of lockdown have changed habits, but the desire to get back on heels is there”, says Mario Dice (ex Valentino, Versace, D&G, Calvin Klein) to Corriere della Sera.
His words are echoed by those of Giorgio Innocenti, sole director of the brand: “From the market, it has emerged that accessories and in particular heels are part of everyday life.
Provided they possess personality. No occasions of use are needed”. The entrepreneur explains how the relaunch project was already ready a year ago, but was then suspended due to the pandemic. “Now, the desire to get dressed again has grown. A reaction to months and months of forced isolation”.
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