What works (and what doesn’t) in the Choo-Gaultier collaboration

Jean Paul Gaultier’s aesthetic joins forces with Jimmy Choo’s iconic footwear designs in the collaboration that boasts Kylie Minogue as its testimonial. The starting point according to Sandra Choi, Choo’s creative director, was to seek shared codes with Florence Tétier, who instead heads JPG, to reflect on femininity. Good. At first glance, however, and with…