Fendi stronger than fur-free mania: will you ever abandon furs? “Never”

Fendi does not consider abandoning fur. Indeed, they considers it a quintessential trait of their identity, as well as a pillar of social sustainability. Serge Brunschwig, CEO of the brand under the control of the LVMH group, categorically closes the possibility of a fur-free turnaround. To La Vanguardia, who asks him if he considers following…