A – cult – bookshop in New York. With an Italian luxury brand for a capsule of bags that “imitate” simple shoppers. Of course, we live in an age of daring co-labs, so we shouldn’t be surprised by anything. But the one orchestrated by Matthieu Blazy, who promoted the synergy between Bottega Veneta and The Strand, strikes us as original. Because it unites a temple of culture with a bastion of Made in Italy.
The daring co-lab
The Strand is a bookshop near Union Square, a cult among Big Apple bibliophiles. It is also famous for its canvas shopping bags bearing the unmistakable red oval logo. Among the aficionados of The Strand, we said, there is also Blazy. Who, on every visit to New York, never misses a chance to stop by, says Hypebeast. The designer’s passion turned into a capsule of three models of the Bottega Veneta leather shopper, including one in the iconic intrecciato.
With an event reserved for about fifty guests, the brand presented the bags on the evening of September 7, on the eve of New York Fashion Week. At the moment, the products are only on sale in Manhattan boutiques but, from September 15, they will be distributed online. It is to be expected that they will go down a storm among collectors.
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