Intuition is out of style: Coach plans its success with big data

Intuition is out of style: Coach plans its success with big data

It’s the hot topic of this March edition of La Conceria: technology is completely changing the fashion industry. The way Coach planned the success of the Tabby model with young consumers (Gen Z), is the clear proof. That’s because, as reported by BoF, it let go of traditional and analogical instruments, including human intuition of…

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