Mipel Lab presents its own online platform. And, in doing so, it integrates the physical experiences organized in synergy with Lineapelle with a new digital service. But, Assopellettieri points out, the real web channel is only one of the growth steps for the program for the leather goods outsourcing platform. There is more: the platform will also be promoted on international markets. Which ones? First the United States, where Mipel Lab will be presented at the Metropolitan Pavilion in New York during Lineapelle’s US edition (July 13th and 14th). Then it will be the turn for UK and France.
The leather goods outsourcing platform
Mipel Lab’s online platform is structured as a digital matchmaking B2B portal between supply and demand, for Italian leather goods. Assopellettieri developed the portal with EY’s consultancy services, the knowledge of software house Ds Group and in collaboration with Intesa Sanpaolo. “We asked exhibitors, currently 16 of them, to fill a detailed and complex form to explain their own specialized manufacturing process – explained Danny D’Alessandro, General Director of Assopellettieri –. Based on their responses and the market research conducted by brands, the algorithm provides the meeting point between supply and demand”. What fashion brands have already used Mipel Lab? “I can’t say their names, but I can say there are a few tens – answered D’Alessandro –. Our strategic targets include those brands, not just luxury but premium too, that are currently not using made-in-Italy manufacturing. Or ones that work in different categories but that want to expand into handbags”.
Strategic value
“After the last few difficult years and at a time with a delicate international situation – comments Franco Gabbrielli, president of Assopellettieri –, adding a digital approach to a physical one and facilitating the meeting point between supply and demand is a real need. Italy’s leather goods industry has changed: from a web of small companies creating their own brand to a true third-party manufacturer model.
As a consequence, the association’s role has also changed, and, with Mipel Lab, the latter wants to help companies take advantage of the market’s opportunities”. The key words of the operation are network and synergy, continues D’Alessandro: “With these regards, the pandemic, which forced fashion to reformulate its value chain, was a big push to create a system”. The synergy is also present among associations: “The one with Lineapelle is important to us – concludes the general director of Assopellettieri –, because a buyer that already visits the international fair of leather and materials for the fashion segment has the ideal profile for our platform”.
In photo, the press presentation on June 23rd for Confindustria Moda
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