Lima Hotel Romeo, Mike Echo Lima, November Romeo Tango, Mike Yankee Yankee, Sierra Yankee Delta. These are the five names of the first circular collection of Malaysia Airlines bags. The Asian airline (part of Malaysia Aviation Group, MAG) has announced a collaboration with local brand Theselina. This company has created bags using leather recovered from old aircraft seats. This project stems from the Malaysian airline’s commitment to reducing its environmental impact. It is an important step towards zero emissions.
From seats to bags
In a statement, Malaysia Airlines announced the start of a new “and exciting” collaboration with Theselina. The partnership has led to the development and production of a collection of five bags. The collaboration combines luxury and sustainability and represents a crucial piece in the airline’s commitment to up-cycling. The Theselina team designed the collection with respect and care for the environment. Each component comes from the seats and other interior furnishings of the airliners. The protagonist is the leather of the seats. This is followed by belts and buckles, tablecloths, life jackets, the iconic kebaya uniforms of the cabin crew, handbags and more.
Malaysia Airlines style
“The finish of these luxury bags exudes elegance and class, embodying the exceptional in-flight service and hospitality offered to our passengers,” reports the note. “The use of high quality materials such as leather ensures that the limited edition bag is made to last and easy to maintain. The price of the bags range from 882 ringgit (about 185 euros) to 2,100 ringgit (about 440 euros).
The comment
“Sustainability is one of the key factors in the company’s Long Term Business Plan to become Asia’s leading travel and aviation services group,” explains Philip See, Chief Sustainability Officer of MAG and CEO of Firefly. “As the parent company of the flag carrier, MAG continues to promote socio-economic development. This includes minimising our environmental impacts”.
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