There is a reason why Cartier and Bulgari invest so much in handbags

There is a logic if hard luxury brands, such as those in the jewellery industry, push so hard into leather goods. For Cartier and Bulgari, handbags have great strategic value. Why? Because they become ambassadors of the brand. Yes, accessory collections help jewellery brands attract more customers (especially Gen Z customers). But not only that,…